Optimizing SEO for SaaS Startups: Achieving Budget-Friendly SEO Outcomes
Published on November 6th, 2023
9 min read
Published on November 6th, 2023
9 min read
We are all aware of the funding winter that is going on in the startup world. And it is expected to stay the same for the next 6-12 months. Every company out there is cutting budgets and trying to think of ways to be more operationally efficient. This is why we are writing this blog to share a few budget-friendly SaaS SEO strategies you can implement independently for your startups.
You will be convinced after reading this that achieving effective SEO outcomes doesn’t require a bottomless budget. By strategically employing the following tactics, you can enhance your startup’s online presence.
The art of keyword research is at the heart of every successful SEO strategy. Keywords are the phrases and terms that users type into search engines when looking for information, products, or services.
Identifying the right keywords is crucial for startups as it forms the foundation of your content and optimization efforts. By targeting relevant keywords, you increase your chances of ranking higher in search results, attracting organic traffic that’s more likely to convert.
While some keyword research tools can have a hefty price tag, startups can leverage several cost-effective alternatives.
Google’s Keyword Planner, for instance, offers valuable insights into keyword search volume, competition, and potential traffic free. Tools like Ubersuggest, KeywordTool.io, and AnswerThePublic provide valuable keyword suggestions and variations that can spark ideas for your content.
If you are looking for paid options, SEMrush, Moz, and Ahrefs are the three most popular options. We wrote an elaborate comparison guide for you that will help you decide which tool suits your business requirements better.
Long-tail keywords are longer, more specific phrases that often indicate strong user intent. While they may have lower search volumes than broad keywords, they tend to be less competitive and more likely to convert visitors into customers. These keywords can be a goldmine for startups, allowing you to target a niche audience looking for exactly what your business offers.
Effective keyword research doesn’t have to come with a hefty price tag. By understanding the importance of targeted keywords, exploring affordable research tools, and strategically incorporating long-tail keywords, startups can lay the groundwork for an SEO strategy that yields impressive results.
When it comes to on-page SEO, content is king. Creating high-quality, relevant, and engaging content is crucial for user experience and search engine rankings. Startups can optimize their content without breaking the bank by focusing on a few key aspects.
First, conduct thorough research to understand your target audience’s pain points, needs, and interests. This will allow you to tailor your content to resonate with them. Second, strategically incorporate your target keywords into your content naturally and meaningfully.
Meta tags, including meta titles and descriptions, are vital for on-page optimization. They provide search engines and users with a snapshot of what your page is about. Crafting compelling meta tags can be a manageable financial investment.
Ensure your meta title accurately reflects the content’s topic and includes a primary keyword. Write a concise yet informative meta description encouraging users to click through to your page. By optimizing these tags, you enhance your page’s visibility in search results and entice users to visit your site.
If your website is built on WordPress, you can install the Yoast plugin. It’s a must-have plugin that will help you in many things around search engine optimization.
Header tags (H1, H2, H3, etc.) help structure your content and make it more readable for users and search engines. Incorporate your target keywords into these header tags to signal the content’s relevance. Additionally, internal linking is a cost-effective way to improve your site’s SEO. Linking to other relevant pages on your site not only guides users to more content but also helps search engines understand the structure and importance of your pages.
Optimizing on-page SEO can be manageable for your startup’s budget. By crafting optimized content, strategically using meta tags, and implementing header tags and internal linking, you can lay a strong foundation for search engine visibility and user engagement.
A search engine’s ability to crawl and index your website is fundamental to SEO success. Startups can ensure their website’s crawlability by creating a well-structured site architecture. Use a simple and intuitive navigation menu that allows users and search engine bots to access all essential pages easily. Additionally, create and submit a sitemap to search engines, providing them with a roadmap of your website’s content.
Schema markup, or structured data markup, is a code added to web pages to provide search engines with specific information about the content.
It enhances search results, improves SEO, and boosts user experience by allowing search engines to display more informative and visually appealing search listings, like star ratings for product reviews or event details. This markup helps websites improve their visibility and click-through rates in search results pages.
Implementing schema markups is not a financial headache whether you have a website built on WordPress or webflow. For both platforms, we have free plugins that can help you add different schemas. In the case of WordPress, we have a plugin called Schema and Structured Data for WP. You can install it using the link mentioned and easily implement different types of schemas. You can do the same for a webflow website following the instructions mentioned in this video:
Website speed is a crucial ranking factor and directly impacts user experience. Slow-loading sites can lead to higher bounce rates and lower search rankings. Startups can enhance site speed without investing heavily in expensive solutions.
Compress images before uploading them to your site, leverage browser caching, and minimize the use of bulky plugins. These relatively simple actions can lead to noticeable improvements in site speed.
Mobile optimization is non-negotiable in an era where mobile traffic comprises a significant portion of online activity. Prioritize a mobile-responsive design that adapts seamlessly to various screen sizes. Ensure that buttons and text are easily tapable and readable on mobile devices. By optimizing for mobile users, startups can enhance the overall user experience and positively impact their search rankings.
SSL certificates are not only crucial for securing sensitive user information but also for SEO. Search engines favor secure websites (those with “https” instead of “http”). Startups can obtain SSL certificates without significant expense. Many hosting providers offer free SSL certificates, and cost-effective options are also available.
Technical SEO can be manageable, even for startups with limited budgets. By ensuring crawlability, improving site speed, optimizing for mobile devices, and implementing SSL certificates, startups can lay a solid technical foundation for better search engine visibility.
Here’s a video by Christian Taylor on how you can get SSL certification for free (you’re being scammed if you’re paying for it).
Google Business Profile is a powerful tool for startups with a physical presence or targeting local customers. It allows you to create a business listing in local search results and Google Maps.
Ensure your GMB profile has accurate business information, high-quality images, and customer reviews. Regularly update posts and engage with user inquiries to enhance your local visibility.
While large directories might charge hefty fees for listings, startups can still benefit from niche directories without overspending. Identify industry-specific or local directories that cater to your target audience.
These directories often provide relevant backlinks and can help improve your local search visibility. Listings in niche directories can also establish your authority within your specific domain.
Online reviews not only influence potential customers but also impact your local SEO. Encourage satisfied customers to leave reviews on platforms like Google, Yelp, and industry-specific review sites. Positive reviews can enhance your business’s credibility and increase the likelihood of local customers choosing your products or services.
Local SEO doesn’t require a massive budget. By optimizing your Google My Business profile, leveraging niche directories, and cultivating customer reviews, startups can effectively target local customers and boost their online presence in their immediate community.
Startups can secure a solid online foothold by strategically planning their approach, creating valuable content, and addressing technical aspects.
Remember, success in budget-friendly SEO is not about the resources you have but how creatively and effectively you utilize them. With determination and intelligent strategies, startups can stand tall in the digital landscape.
Pushkar is a Digital Marketing Manager and leads SEO Research at FirstPrinciples Growth Advisory. He has over 12 years of experience in Search Engine Optimization for European, American, and Indian markets, both from the agency and as in-house marketing support.
Over these years, he has helped startups and multinational companies (Finance, NBFC, SaaS, Home Improvement, Health, and Software) grow their organic search visibility & achieve their SEO goals.
He is an innovative, cross-functional marketing leader with a track record of planning and managing exceptional marketing campaigns yielding positive returns.