Link Building

Competitor Backlink Analysis: Gaining the Upper Hand in SaaS Marketing

Shivam Kumar
Oct 20, 2023
7 mins read
Competitor Backlink Analysis: Gaining the Upper Hand in SaaS Marketing

One of the most critical ranking factors to consider when you are investing in SEO is backlinks. Your first step when developing a link-building strategy is competitor backlink analysis. 

This strategic approach offers invaluable insights into the tactics and strategies that your rivals used to get to the forefront of the industry. By dissecting their backlink profiles, you gain a clear roadmap to online success, enabling you to replicate and even surpass their achievements.

In the B2B SaaS sphere, trust and credibility are paramount. Backlinks are powerful endorsements from authoritative sources, elevating your website’s visibility in search engine results and bolstering customer confidence. Websites with a good number of high-quality backlinks are considered to be a more reliable source, not only by your audience but also by search engine algorithms.

This is particularly vital in a competitive landscape where both emerging startups and established giants vie for attention. Understanding your competitors’ backlink strategies provides a crucial edge, allowing you to identify untapped opportunities and outmaneuver the competition. 

This blog will guide you through the significance of competitor backlink analysis in the context of SaaS marketing, empowering you to lead the charge in this fiercely competitive arena. Let’s embark on this journey towards gaining the upper hand!

Understanding Competitor Backlink Analysis

Competitor backlink analysis involves dissecting and evaluating the backlink profiles of competitors. Backlinks, these digital endorsements, hold immense power in determining a website’s authority and trustworthiness, directly impacting its search engine rankings.

This analysis is paramount for many reasons. It unravels the strategies fueling your competitors’ online success, exposing the channels they leverage, the partnerships they forge, and the content that resonates with their audience. This knowledge doesn’t just level the playing field; it propels you ahead in this fiercely competitive landscape.

We distinguish between domain-level and page-level competitors to dissect the competitive landscape effectively.

  1. Domain-Level Competitors

These are websites competing with yours on a broader scale. They operate in the same industry or offer similar services to a similar audience. Scrutinizing their backlink profiles provides a panoramic view of the competitive landscape, revealing the industry leaders and the strategies behind their backlink acquisition.

  1. Page-Level Competitors

These are specific pages within a website directly competing with one of your pages for traffic or visibility in search engine results. By examining the backlinks directed towards these pages, you gain insights into the content and strategies resonating most with your shared audience, allowing you to refine your content strategy for maximal impact.

This dual understanding equips you with a comprehensive approach to backlink analysis, ensuring you make astute decisions in your SaaS marketing endeavors. Armed with this knowledge, you’re poised to navigate the intricate waters of the digital marketing landscape and lead your brand to new heights.

How to Identify Your Competitors’ Backlinks

Uncovering your competitors’ backlinks is a pivotal step in the quest for SaaS marketing supremacy. This process reveals their sources of authority and provides a blueprint for enhancing your backlink profile. Let’s dive into the details of how to go about this:

  1. Identify Your Main Keywords:

Begin by identifying the primary keywords relevant to your SaaS offering. These are the terms potential customers are likely to use when searching for a product or service like yours. Tools like SEMrush or Ahrefs are exceptionally useful for this task. Input your website or specific industry-related terms; these tools will generate a list of keywords that can guide your backlink strategy.

  1. Identify Your Competitors:

Use your main keywords to discover. Using the same tools, conduct a search for these identified keywords. Take note of the top-ranking websites that appear consistently. These are your primary competitors. In most cases, these will be the companies you’ll want to focus on when analyzing backlinks.

  1. Find Competitor’s Common/Unique Backlinks:

With your competitors identified, it’s time to delve into their backlink profiles. Tools like Ahrefs and SEMrush shine in this regard. They allow you to input your competitors’ URLs and generate a comprehensive list of the websites linking back to them. Take note of both the common and unique backlinks each competitor possesses.

  1. Identifying Competitor Strategies:

By analyzing your competitors’ backlinks, you can discern their acquisition strategies. Look for patterns. Are they guest posting on industry blogs? Are they featured in press releases or news articles? Are they leveraging partnerships with influencers? The aim here is to glean insights into what works within your industry and adapt those strategies to your advantage.

To discover these data points and derive meaningful insights that can add to your backlinks acquisition strategy, you can use tools like Ahrefs, Moz, or SEMrush. Here are the steps you must follow on Ahrefs to thoroughly research your competitors’ web presence and outrank them on SERPs:

  1. Go to the Ahrefs dashboard using this link. If you do not have an account, you must create one before you can access any of the features.
  1. Click on the Site Explorer tab in the header section. You will find a text box to input your competitor’s website.
  1. Enter your competitor’s website in the text box. The stats you below are from a client who’s been working with us for the last 5 months.

In case you use a different tool, you don’t have to worry. It’s almost the same process for most of the popular tools.

How to Analyze Competitor Backlink Profiles

Once you’ve gathered a list of your competitor’s backlinks, the next step is to dissect and evaluate them for valuable insights. Here are the key aspects to consider:

  1. Backlink Quality:

The quality of a backlink is determined by the authority and trustworthiness of the linking site. Tools like Moz’s Domain Authority and Ahrefs’ Domain Rating can help measure this. Focus on acquiring backlinks from reputable and high-ranking websites in your industry. And if a source of backlinks for your competitor is of good quality, you can reach out to the same website to get a backlink from them.

  1. Backlink Placement (Blog, Podcast, Resources):

Examine where the backlinks are placed on your competitors’ sites. Are they embedded within blog posts, featured in podcasts, or listed in resource sections? Understanding the types of content that attract backlinks can inform your content strategy and outreach efforts.

  1. Backlink Relevance:

 Relevance is key. Evaluate whether the content surrounding the backlink aligns with the topic or theme of your SaaS offering. Backlinks from contextually relevant sources carry more weight in search engine algorithms.

  1. Domain Authority Analysis:

Assess the overall authority of the domains linking to your competitors. Tools like Ahrefs and Moz provide insights into the authority metrics of linking domains. Aim for a balanced mix of high-authority domains and niche-specific sites.

  1. Anchor Text Analysis:

Analyze the anchor text used in the backlinks. This is the clickable text that leads to your website. Diverse and natural anchor text profiles are essential for a healthy backlink profile. Avoid over-optimized or spammy anchor text, which can raise red flags with search engines.

By scrutinizing these aspects, you’ll comprehensively understand your competitors’ backlink strategies. This analysis will serve as a valuable blueprint for refining your own backlink acquisition approach and strengthening your SaaS marketing efforts. Remember, it’s not just about quantity but the quality and relevance of backlinks that truly impact your online visibility and authority.


Competitor backlink analysis uncovers the strategies propelling your rivals and provides a clear path to fortifying your own backlink profile. Emphasizing quality over quantity, strategically placing backlinks within content, and ensuring relevance are paramount. 

SaaS companies can enhance their websites by crafting compelling content, forming strategic partnerships, and conducting regular backlink audits. To take these insights further, our specialized services for competitor backlink analysis and strategic implementation stand ready. Explore our offerings today and let’s propel your brand to new heights in the dynamic landscape of SaaS marketing.

About Shivam Kumar

Shivam Kumar Shivam Kumar

Shivam Kumar, the Senior SEO Analyst at FirstPrinciples Growth Advisory, brings 6+ years of expertise in SEO and Digital Marketing. With a solid foundation in Internet Marketing, Website Optimization, SEO, SEM, and Social Media Marketing, Shivam is known for his commitment and versatile skill set, including proficiency in Video Editing. ...

About Shivam Kumar

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