We focus on PPC or pay-per-click advertising in three different forms - Search Advertising, Display Advertising, and Social Media Advertising.

Search advertising involves bidding on keywords and displaying text-based ads to users who are actively searching for relevant terms.

Display advertising, on the other hand, uses visual ads like banners or videos on websites, apps, and other online platforms to target users who match the specified demographics or interests.

In Social media advertising we utilize social media platforms like Facebook, LinkedIn, Twitter, etc., to show ads to users based on their profile information, interests, and behaviors. For each form of PPC we weave unique targeting options to reach the target audience effectively.

The results of your PPC campaign can vary depending on various factors such as industry, target audience, budget, and competition. However, in the initial 60 days of a campaign, you should expect to see some initial data on the performance of the ads. This includes metrics such as clicks, impressions, click-through rate, cost per click, and conversion rate.

Typically, the first month is spent optimizing and testing the campaign, which may result in lower conversion rates and higher costs. But by the end of the second month, you should expect to see some improvement in the campaign's performance as it gets optimized and starts delivering more targeted ads to the audience.

We keep monitoring and optimizing the campaign regularly to achieve the desired results.

It depends on factors such as the campaign's goals, budget, competition, industry, targeting options, and ad quality. However, in most cases, you can expect to see some initial results within the first month of launching the campaign.

In the initial period, we keep testing and optimizing the campaign to improve its performance, and it may take up to three months to observe significant results in terms of increased traffic, leads, and conversions. But we need to keep monitoring and adjusting the campaign regularly to ensure that it stays on track toward achieving the desired results.

The cost per click is only one of the factors that affect the overall cost of a campaign. The total cost of a campaign will depend on the daily budget, the number of clicks, the conversion rate, and other factors.

We focus on Two types of bidding strategy:

Automatic	Manual
Click based	Click based
Impression Share Based
Lead Generated Based

Depending on the Bidding strategy used our monthly budget may differ however, on an overall basis we may assume that : Monthly Budget = 30.4 times your average daily budget for most campaigns.

However, it is just an estimate, and the actual cost of a PPC campaign can vary significantly depending on the targeting options, industry, competition, and the campaign's goals.

However, the actual budget required for a PPC campaign depends on several factors, such as the CPC, conversion rate, and the target audience's size. To estimate the required budget, you can use a cost per acquisition (CPA) calculator, which takes into account the average CPC, conversion rate, and desired number of conversions to estimate the monthly budget required to achieve those results.

Again, this is just an estimate, and the actual budget required may vary based on several factors. Our in-house PPC experts help determine the most suitable budget for your PPC campaign based on your unique business goals and circumstances.

To forecast future performance and ROI for a PPC campaign, we usually use various metrics such as click-through rate (CTR), conversion rate, cost per click (CPC), and average order value (AOV). By analyzing these metrics, we make predictions about the campaign's future performance and ROI.

For example, if your current conversion rate is 5%, and you're targeting 10,000 visitors per month, you can expect to get 500 conversions per month. If the average order value is $50, then the monthly revenue from the campaign would be $25,000. By comparing the estimated revenue to the monthly ad spend, we can calculate the ROI.

ROI = (Revenue - Ad Spend) / Ad Spend x 100%
For example, if the monthly ad spend is $5,000, the ROI would be:
ROI = ($25,000 - $5,000) / $5,000 x 100% = 400%

Note that this is just an estimate, and the actual ROI may vary based on several factors, such as changes in the market or competition. However, we regularly monitor and optimize the campaign to ensure that it's performing at its best and delivering the expected ROI.