B2B SaaS businesses get the most traffic from organic content strategy. And what's not to love about them? Organic search traffic gives SaaS companies an immense cost benefit.
But sometimes, you've got to fire up all cylinders and push ahead of the competition, especially if you are looking for scalable acquisition channels. That's where a solid PPC campaign comes in.
Because effective PPC campaigns help you tap into a broader market fast. How?
PPC campaigns help you to occupy the top most real estate on SERPs with better placements over your competitors.
A well-thought-out PPC campaign helps you to get conversions faster and surpass your SQL and ROI targets.
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When you have a winning product-market fit, an amazing offer, and super-persuasive copy with an actionable PPC strategy - getting qualified leads is smooth sailing.
But without a pre-planned approach, PPC for SaaS business could be unforgiving. You may be spending all your precious dollars on a campaign that's not optimized for the prospects' search intent, or worse, without figuring out the true purpose of your paid ads.
At FP Growth, we will help you make the most out of your ad spending and boost your ARR with aggressive growth-centric goals.
At FirstPrinciples Growth, we specialize in a revenue-driven SaaS PPC strategy, so you don't have to wait months to see results. We are laser-focused on boosting leads through trials, signups, and activations while lowering your acquisition cost.
Our team is singularly focused on building entire pipelines and driving bottom-line revenue to fortify your SaaS growth in the long term.
Unlock astronomical growth with our result-backed methodology.
At FP Growth, we follow an objective-lead PPC strategy designed for SaaS companies.
We conduct comprehensive account audits evaluating the campaign's structure, settings, targeting, ad creatives, and performance metrics to signify areas for improvement and optimize ad spend.
Based on the niche, we research to assess the existing gaps, understand competitors' landscape, identify your ideal customers, and understand their pain points, interests, and behaviors.
To understand the potential of the search overall budget spend. Also, to identify and refine relevant and profitable keywords to set up targeted campaigns.
We plan ad groups and text for a PPC campaign that is tightly themed around a specific keyword or set of keywords.
Text is compelling, relevant, and aligned with the user's search intent to increase the chances of clicks and conversions.
Design landing pages that are tailored to your ads and optimized for conversion. And relevant to search terms.
We develop the right target list and negative list, which need not appear in ads; we work on keyword Phrase, Exact, and Modifier.
Good results come from clear messaging. We build ideal customer profiles and write ad copies to get pre-qualified leads. Ad copies are revenue-focused-not vanity metrics.
Continuously test and refine your campaigns to improve CTR, CPC, and conversions to scale MRR faster.
Track key metrics like MQLs, Downloads, Form Actions, impression shares etc to measure your campaign's effectiveness.
Detailed plan for allocating funds to pay-per-click campaigns targeting specific demographics to keep up the flow and weed up pruning; we constantly monitor and adjust the budget and ad performance to avoid unnecessary spending.
|Click based||Click based|
|Impression Share Based|
|Lead Generated Based|