Guide to Conduct a Technical SEO Audit for Your SaaS Business
Published on September 13th, 2023
11 min read
Published on September 13th, 2023
11 min read
Optimizing technical SEO for SaaS can be complex, as it involves precise adjustments to various elements on the website. More than neglecting technical optimization is needed, as enhancing on-page factors directly correlates with generating higher-quality organic leads for your SaaS. This is where you need to audit your website.
From scrutinizing website architecture and improving page loading speed to executing on-page SEO strategies and ensuring seamless mobile compatibility, SaaS technical SEO enhances your website’s overall performance, resulting in improved search engine rankings for your SaaS business.
In this comprehensive guide to how you can conduct the technical SEO audit of your SaaS, I’ll outline the most effective tactics for executing precise on-page optimization for software websites.
SaaS Technical SEO involves refining the on-page SEO components of a SaaS company’s website to enhance its visibility in the organic search results.
SaaS, or cloud-based software services, are accessed online rather than installed on a user’s computer. SEO tailored for SaaS companies aids in generating more organic leads and maximizing returns on marketing investments.
While conventional SEO practices apply to all types of websites, SaaS companies face specific challenges and opportunities that influence their approach to technical SEO. Here’s a breakdown:
Next, let’s explore how you can optimize these technical SEO elements on your SaaS website.
Below are the various facets of technical SEO tailored for software and technology companies:
Enhancing website accessibility can have a positive impact on search engine rankings. Therefore, it’s crucial to ensure your website is accessible to search engine crawlers and not restricted by robots.txt or meta tags.
Tips for Enhancing Accessibility:
Ensuring an organized website structure and user-friendly URLs is essential for both search engines and site visitors. A well-structured URL not only aids search engine crawlers in comprehending your website’s content but also offers users clear, descriptive links that enhance navigation and usability.
Steps to Optimize Website & URL Structure:
Arrange your website content logically, with broader categories at the top and subcategories beneath. This facilitates easier navigation for both search engines and users. According to a case study involving 126 SaaS websites, the site hierarchy depicted below is considered optimal for SaaS businesses:
A swift-loading website with excellent Core Web Vitals scores offers visitors a seamless and enjoyable browsing experience, resulting in higher engagement and reduced bounce rates.
You can assess your SaaS website’s Core Web Vitals score through the Google Search Console.
Go to Experience > Core Web Vitals to access the report:
This report will display a list of pages, both on mobile and desktop, that require improvement:
Steps to Enhance Site Speed and Core Web Vitals:
Duplicate content arises when identical or highly similar pages appear on your website. Search engines frown upon an excess of such pages, potentially leading to penalties or ranking complications. To safeguard your website’s standing, it’s crucial that each page offers distinctive and valuable content.
To identify duplicate content pages, consider using tools like Screaming Frog. Simply input your website URL into the SEO Spider and click Start:
In the Content Tab, you’ll find precise duplicates, near duplicates, and even pages with low content:
Addressing Duplicate Content:
Mobile optimization ensures your software service site is functional and user-friendly on mobile devices such as smartphones and tablets. Search engines also give preference to mobile-friendly sites in organic search results.
To confirm if your website is easily accessible via mobile devices, you can utilize the mobile-friendly test. Simply input your site URL, and the tool will indicate whether your webpage is mobile-friendly (and if not, it will provide reasons why):
Steps for Mobile Optimization:
Ensuring site security is a critical aspect of technical SEO audit for SaaS. Google places significant importance on-site security. Therefore, as a SaaS business owner, it’s imperative to take measures to shield your website from potential threats.
Steps to Ensure Site Security:
In conclusion, conducting a comprehensive technical SaaS SEO audit for your business is not just a task but a strategic necessity. In the ever-evolving digital landscape, where visibility and user experience are paramount, staying ahead in search engine rankings is pivotal.
By following the steps outlined in this guide, you can assess, refine, and optimize your SaaS website’s technical aspects, ensuring it remains search-engine-friendly and user-centric. So, embark on your SEO journey armed with knowledge and the right tools, and watch your SaaS business soar to new heights in the digital realm.
Shivam Kumar is an SEO Strategist with over six years of hands-on experience in the ever-evolving world of digital marketing. Throughout his career, he has consistently demonstrated his prowess in optimizing SaaS websites and delivering tangible results for multiple enterprises.
With a passion for precision and a keen eye for emerging trends, Shivam excels in crafting tailored SEO strategies that not only bolster online visibility but also drive substantial revenue growth for numerous E-commerce businesses.