How E-E-A-T and Core Updates Will Shape SaaS SEO Content Strategy in 2023
Published on November 6th, 2023
5 min read
Published on November 6th, 2023
5 min read
Home > Resources > How E-E-A-T and Core Updates Will Shape SaaS SEO Content Strategy in 2023
2023 started with a bang with AI tools making ripples in the Market. How will they be used, how will they replace humans, how will they contribute to content writers, etc
Along with AI tools, there has been a drive in the landscape to provide quality content that is targeted at the audience and not towards traffic.
In Dec 2022, Google Introduced another E to the existing EAT. So what does the new ‘E’ stand for?
Let’s do a quick recap of E-A-T before we explain the new ‘E’ added.
EAT is not to be mixed with ‘eat’ which is necessary sustenance for life. Likewise, E-A-T is Expertise-Authoritativeness-Trustworthy – necessary sustenance for every piece of content on a site.
EAT first started around 2014 when Google added this to their search quality guidelines to determine if the content is actually valuable to the readers.Until then content was written first for the search engines and then for the users. Ranking for keywords and search engines ranking their articles on the first page was the only criteria.
In EAT:
These factors were taken into account for getting content or the site ranking which will be helpful to users visiting the page.EAT and now EEAT is especially very important for websites that publish YMYL ( your money,your life) content.
Adding an additional E for experience is to showcase whether the author or content creator has the real life experience on the topic. This will apply to all YMYL content on the site. This type of content is a guiding principle for page classification that impacts a person’s health,finances,safety and happiness. So , google holds YMYL sites to the highest possible EEAT standards as misrepresentation of information affects users more due to the subject matter.
YMYL has 2 perspectives a) as mentioned real life experience for e.g. investing in stocks and overall experience or a humorous way of mocking a company. The other is expertise by an Expert who is providing instructions and supporting data for a particular stock
Now that we know what the new E is in EEAT, how will it affect SaaS SEO strategies in 2023? What do SaaS companies do or do not do?
These are some points noted from our team’s experience of working in the B2B SaaS industry:
Keywords – Rethink and Rejig the strategy –
Content Strategy –
Your site needs to tell who you are
Content Purpose and Updation
Backlinking
EEAT is the new mantra and here to stay so SaaS businesses should be restrategizing for 2023 keeping this in mind.
Rajashree Goswami
I tweak my imaginations and thoughts to create creative & narrative content. At FPGrowth, as Content Writer Lead, I underpin solutions into words, and put the assessments into threaded paragraphs to solve the readers' pain points. When not on my table, you can find me roaming around nature with the shutter on or having an insightful conversation over a cup of Latte!!
LinkedIn: @Rajashree