Every year Google releases a series of updates to make the search landscape a level-playing field by lifting the rankings of the sites that have done exceptionally well during a specific period of time. Although a few sites get the benefit, for some, the rankings go down. This essentially points out the need to update the content so that it matches the user intent and is in line with the updates in the industry they are in.
This year, Google released a broad core update rolled out from May 25, till June 9. It was a massive algorithm update with many sites seeing a ton of volatility early in the rollout.
In this expert session, Shivaraj, Senior Marketing Analyst at FirstPrinciples was joined by Pushkar Sinha Digital Marketing Manager and SEO research Lead at Firstprinciples, and Augustin, Senior Digital Marketer at SyndicationPro, to discuss the impact Google core update had on websites and how companies specifically SaaS companies can deal as well as prepare for these in the future.
Actionable insights and learnings about building and scaling SaaS companies
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