Technical SEO

10 Best Technical SEO Audit Tools to Perform In-depth Audit

Shivam Kumar
Oct 27, 2023
9 mins read
10 Best Technical SEO Audit Tools to Perform In-depth Audit

Technical SEO Audit tools are the unsung heroes, enabling marketers and webmasters to dissect websites with surgical precision. These tools automate tasks, provide data-driven insights, and ensure accuracy in identifying issues and opportunities. From broken links to mobile-friendliness, they are indispensable for SEO excellence.

Manual examination of a website’s technical facets can be overwhelming, especially for larger sites. These tools streamline the process, offering accuracy and thoroughness. They tirelessly crawl through pages, evaluating page load times, duplicate content, and more, providing insights that evade even the most discerning eye.

Choosing the right tool requires thoughtful consideration of factors like site size, technical expertise, and budget. Matching the tool’s analysis depth with your specific needs is crucial. Integration capabilities and reporting functionalities also play pivotal roles. Understanding your requirements ensures the chosen tool fits the bill and enhances your technical SEO endeavors.

Tool #1: Google Search Console

If you’re searching for free SEO audit tools, Google Search Console (GSC) is an excellent choice. It furnishes you with essential data from Google regarding your site’s crawlability, indexability, and search performance. This data is invaluable for troubleshooting and fine-tuning your site.

Nevertheless, it’s worth noting that GSC may not offer the same level of comprehensive insights as other tools, such as Site Audit and On-Page SEO Checker. These latter options go a step further by providing detailed action items and creative suggestions for optimization.

The reports offered allow you to gain insights into various aspects of your website’s performance. This includes understanding how Google crawls and indexes your site, identifying discovered XML sitemaps, monitoring keyword rankings, evaluating website speed and performance, and even accessing backlink information.

Furthermore, GSC data seamlessly integrates with Google Analytics. Additionally, its API feature enables easy data extraction for integration with a wide range of third-party tools, including the Semrush On-Page SEO Checker.

Tool #2: Google PageSpeed Insights

Your site’s speed, performance, and user-friendliness are crucial to its rankings. Discover what both search engines and users encounter on your site using the complimentary SEO audit tool PageSpeed Insights.

Utilize the analysis and specific recommendations provided to address any performance issues, ultimately enhancing the user experience and potentially boosting your rankings.

PageSpeed Insights evaluates a webpage’s performance for desktop and mobile platforms, assigning a performance score and recommendations to enhance page speed.

This tool allows you to grasp crucial metrics, including:

  • First Contentful Paint (FCP)
  • Speed Index (SI)
  • Largest Contentful Paint (LCP)
  • Time to Interactive (TTI)
  • Total Blocking Time (TBT)
  • Cumulative Layout Shift (CLS)
  • Interaction to Next Paint (INP)

PageSpeed Insights further offers actionable suggestions to enhance site performance, encompassing tasks like removing render-blocking resources, minimizing HTML and CSS file sizes, optimizing images, and more.

Moreover, PageSpeed Insights features an API that enables data integration with various other tools, including Looker Studio.

Tool #3: Screaming Frog SEO Spider

Screaming Frog, a staple for technical SEO professionals, offers a robust albeit intricate set of website crawling and auditing tools.

The Screaming Frog SEO Spider audit tool excels in identifying issues such as:

  • Broken links
  • Redirect chains and loops
  • Problematic robot.txt directives and crawl settings
  • And many more.

It comprehensively analyzes your site’s technical well-being and highlights potential opportunities for on-page optimization.

Spider SEO additionally creates a visual sitemap of your pages and seamlessly integrates with Google Analytics, GSC, and PageSpeed Insights. With this tool, you have the capacity to audit up to 500 URLs at no cost.

Tool #4: Ahrefs Site Audit

Ahrefs presents a comprehensive suite featuring SEO reports, keyword research utilities, and a backlink checker. Within this arsenal, their site audit tool equips you with insights essential for pinpointing and rectifying SEO concerns that might impact the user experience and cause a dip in rankings.

Leverage their audit tool to uncover prevalent SEO problems such as broken links, vacant H1 tags, absent meta descriptions, and sluggish loading times. Ahrefs efficiently categorizes these issues into “Errors,” “Warnings,” and “Notices.”

Ahrefs’ tool also furnishes an overarching “Health Score,” determined by the quantity and gravity of SEO issues unearthed during the audit. It seamlessly integrates with platforms like DataBox, Supermetrics, and Whatagraph.

Furthermore, you have the option to set up automated, scheduled crawls. This tool is available for free for up to 5,000 pages.

Tool #5: SEMrush Audit Tool

The SEMrush Site Audit tool simplifies the SEO audit process, addressing 100s of potential issues.

The Site Audit report meticulously dissects the comprehensive SEO audit into seven focused categories:

  1. Crawlability: Includes factors like page indexability, optimizing crawl budget, assessing crawl depth, and more.
  2. HTTPS: Evaluates the presence of secure vs. non-secure pages and verifies security certificates.
  3. International SEO: Focuses on Hreflang implementation for global SEO strategies.
  4. Core Web Vitals (CWV): Analyzes critical aspects like Largest Contentful Paint, Total Blocking Time, and Cumulative Layout Shift.
  5. Site Performance: Covers metrics like page load speed, load time, and file size, checks for redirects, and provides JavaScript and CSS reports.
  6. Internal Linking: Addresses internal link distribution, identifies broken internal and external links, and optimizes anchor text.
  7. Markup: Examines structured data, markup, Open Graph data, Twitter cards, and microformats.

Tool #6: DeepCrawl

DeepCrawl, a cloud-based web crawling tool, proves invaluable for businesses aiming to enhance their search engine rankings. Scanning and analyzing a website’s structure and content uncovers issues impacting its visibility on search engines, offering a premium audit experience tailored for e-commerce sites.

One of DeepCrawl’s standout features lies in its capability to efficiently crawl large-scale websites, providing users with a comprehensive overview of their site’s health. This tool can swiftly navigate millions of pages, allowing for pinpointing issues within specific URLs, directories, or site sections, particularly beneficial for auditing extensive websites.

DeepCrawl’s prowess extends to identifying a spectrum of technical on-site SEO issues. It excels in uncovering problems like broken pages and links, duplicate content, and sluggish loading times. 

Additionally, it offers insights into content-related concerns, such as missing or thin content, while presenting opportunities for optimizing critical on-page elements like meta descriptions and title tags. This makes it a vital tool for auditing sizable websites, especially with its enterprise-level capabilities.

Tool #7: Moz Pro

Moz stands out as a widely recognized SEO tool, providing a comprehensive toolkit tailored for dominating the SERPs. Alongside powerful site audit capabilities, it encompasses tools like the keyword explorer for spotting ranking opportunities and the link explorer for competitive analysis.

The crawl function meticulously pinpoints expected issues such as broken redirects, title and header tag errors, and indexing glitches. These problem areas are then vividly outlined in the report, offering clear guidance on where improvements are needed. 

What sets Moz apart is its informative approach; it not only identifies issues but also furnishes additional insights, enabling users to assess their impact and take corrective action. Once addressed, users can mark the issue as resolved, prompting Moz to perform a follow-up crawl to verify the solution.

Moz doesn’t stop at identification; it also provides a suite of progress tracking tools. Automatic weekly audits are in place, and the overview page features a graph illustrating error trends over time. If new errors surface, Moz promptly notifies users, ensuring timely attention to problem resolution. 

With pricing starting at $99 per month and an option for a 30-day free trial of all pro features, Moz offers a flexible and accessible solution for SEO optimization.

Tool #8: SiteBulb

Sitebulb sets itself apart as a website auditing and crawling tool that transcends conventional site crawlers. Not only does it extract and scrutinize vital crawling data crucial from an SEO perspective, but Sitebulb also goes the extra mile. It aids in interpreting this data, prioritizing issues, and guiding you on the best course of action.

What truly distinguishes Sitebulb is its capacity to provide lucid explanations and potential solutions for every identified issue. Moreover, it grants access to extensive articles and guides pertaining to each SEO element. This ensures that users not only grasp the nature of each SEO concern detected but also have the knowledge to take precisely the right steps towards resolution.

Furthermore, Sitebulb conducts a thorough SEO audit covering a spectrum of crucial factors like SEO Score, Internal and External URLs, Indexability, Redirects, On-Page SEO, Duplicate Content, XML Sitemaps, Response vs Render, Page Resources, and Page Speed. This holistic approach ensures that every facet of your website’s SEO health is meticulously assessed and optimized.

Tool #9: SE Ranking Website Audit

SE Ranking offers a comprehensive suite of tools encompassing website audits, rank tracking, and competitor analysis. Their services extend to agencies and consultants, providing white-label options for seamless integration into client workflows.

The Website Audit tool excels in efficiency, capable of crawling up to 1,000 pages on your website within a mere two minutes. The ensuing report encompasses vital metrics, including the total pages crawled, URLs discovered, top identified issues, distribution by category, overall health score, and Core Web Vitals assessment. Additionally, the tool provides the option to monitor specific pages of your choosing, promptly alerting you to any noteworthy changes.

SE Ranking offers flexible pricing, with plans starting at $55 per month, making it an accessible and powerful solution for businesses of various scales and needs.

Tool #10: JetOctopus

Beyond the conventional website audits, JetOctopus provides a specialized website log analysis service, aimed at uncovering anomalies or potential concerns related to your site’s crawlability and indexability.

The tool has following features:

  1. SEO Crawler: This tool identifies technical issues that could negatively impact SEO performance. It scans for problems like broken links, server errors, duplicate content, and more.
  2. Log Analyzer: By delving into your website’s log files, this feature gains insights into how search engine bots (as well as other bots) interact with your site.
  3. GSC Insights: Leveraging Google Search Console data, this tool conducts an in-depth analysis to pinpoint valuable insights, trends, and potential issues that warrant attention.


These technical SEO audit tools offer a comprehensive approach to optimizing SaaS websites. The SEO Crawler, Log Analyzer, and GSC Insights collectively provide a robust toolkit for identifying and rectifying potential issues that may hinder SEO performance. 

By leveraging these tools, businesses can ensure their websites are primed for success in search engine rankings. It is imperative for readers to explore and select the tool that aligns best with their unique business requirements. 

Regular audits and staying informed of industry best practices will undoubtedly lead to enhanced visibility and performance in the competitive digital landscape. Elevate your SEO strategy with these indispensable tools and unlock the full potential of your SaaS website.

About Shivam Kumar

Shivam Kumar Shivam Kumar

Shivam Kumar, the Senior SEO Analyst at FirstPrinciples Growth Advisory, brings 6+ years of expertise in SEO and Digital Marketing. With a solid foundation in Internet Marketing, Website Optimization, SEO, SEM, and Social Media Marketing, Shivam is known for his commitment and versatile skill set, including proficiency in Video Editing. ...

About Shivam Kumar

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