Product Marketing

8 Small Business Growth Strategies that Work

Ameet Mehta
Feb 3, 2023
10 mins read
8 Small Business Growth Strategies that Work

With increased competition and a growing digital landscape, the threshold for succeeding in business is higher than ever before. However, there’s hope on the horizon for small businesses looking to scale. The answer lies in the strategies that work for other growing enterprises. Adhering to the compelling small business growth strategies that will help you achieve your goals and breakthrough in the new year.

Data says, there are 32.5 million small businesses in the US.[Source]  The industry also has an influential impact on the labor market. Small firms account for 64% of all job creation in the United States and employ 1.5 million people annually. [Source

Today’s business environment is more crowded and competitive than ever before. This means small businesses need to take a step back, reevaluate their current strategies and adopt new ones. Small businesses are forced to think outside the box to grow their businesses.

With increasing competition, small business owners often struggle to get the proper traction in their respective fields. If you run a small business and are looking for ways to grow your business, we have encased the business strategies for sustainable growth work in 2023 in this blog. Let’s read on.

Key Strategies for Business Growth for Small Businesses In 2023

Small business growth strategies are a vital part of business success. Yet, it can be challenging for many to know where to begin when it comes to growing their business. Diverse factors go into running a successful small business, from choosing the right location and working with local vendors and service providers to drafting a solid operating plan and creating an effective marketing strategy.

However, with continued research and testing, we’ve identified nine proven strategies that will increase your small business growth rate in the years ahead. Read on to know more about the tactics and how they can help your small business succeed in the coming months and years.

Strategy 1: Enhance Online Visibility

An online presence is imperative for future success, even if your business is flourishing. Even if your physical business is thriving, having a digital presence is critical for future success. As the SaaS space grows exponentially in the years and decades to come, even if you’re dependent on in-person visits, are not expected to see a slowdown.

Drilling the data on digital marketing, it is derived that digital marketing is anticipated to increase at a compound annual growth rate of 9% from 2020 to 2026.[Source] The proportion of companies with increased digital marketing budgets rose to 63% [Source] Between 2020 and 2023, there was a 14% growth in digital marketing budget spending across businesses [Source]

Digital presence with social media is your reliable companion when customers can’t find your business in person; in fact, with the current rise of social media marketing, social media should be used to stay top of mind. In addition, research has shown that 97% of consumers now rely on online media to research products and services in their local area [Source]. To fuel up your online presence pump up the following efforts:


Strategy 2: Conduct A Business Analysis

It is a formal process that helps an organization understand the environment in which it operates, the current state of its business, and the drivers of change that influence its success. It enables businesses to make wise decisions about their future and create a vision of where it is going.

Before expanding your business beyond its current structure, you should conduct a business analysis. This allows businesses to identify key pain points within their business and make adjustments that can help to reduce those pain points.

  • It can help the business determine what resources are required to reach its goals and how those resources should be allocated.
  • Business analyses can also help determine how to expand your business in beneficial ways, as well as ways that are not as beneficial.
  • In addition to helping refine strategies, business analysis can help businesses improve their efficiency and reduce waste. This can increase their profitability and boost their long-term viability.

Strategy 3: Hire In-Demand Talent

Hiring in-demand talent is a crucial growth strategy for businesses due to its dual benefits. On the one hand, it helps companies to attract and retain top talent. On the other hand, it also helps them achieve their hiring objectives faster and more effectively.

  • By hiring in-demand talent, you can tap into the skills of the right people at the right time. The tactic is beneficial for accounting and sales roles, as these are jobs that often have a very high turnover rate. 
  • It plays a vital role in boosting business productivity. As these individuals are well-versed in their respective fields, they are capable of contributing to the business’s operations right away. These talents facilitate the creation of dynamic company culture. As such, individuals come with their own set of values; they are capable of mending or changing them based on their experience and exposure to the company.
  • While hiring talents ensures a well-written job description can help you attract excellent employees by letting candidates know what they will be required to do. Adding bonuses from comparable businesses in your field can make your company more attractive than your rivals.

Strategy 4: Cultivate Strong Collaborative Partnerships

Every successful business grows by creating strong partnerships with other businesses in their industry as well as some non-traditional partners. By partnering with other businesses in the industry, you can help to expand your client base. It is crucial because the tactic allows you to expand the types of clients that you serve. This can help increase the size of your revenue stream and expand the types of clients you serve. 

In the years ahead, more companies are expected to form collaborative partnerships with other businesses. These partnerships are designed to help both parties achieve their goals and increase their bottom lines. 

  • To help you cultivate strong collaborative partnerships, start by identifying the type of partnerships that are most relevant to your business. It further helps you recognize specific partners that you can approach. Ideally, you’d like to partner with companies with a similar customer base or nearby.
  • Also, influencer marketing is a high trend. Working with micro-influencers is a smart move for small businesses. Celebrity endorsements and expert endorsements are now more popular than ever.
  • Think about who your target audience likes or respects; if you find someone, reach out to them. This may result in a mutually beneficial deal that is attractive, attracts new customers, and stimulates sales.
influencer marketing

[Image Source: Influencer Marketing Hub

Strategy 5: Set-Up Continuous Feedback Loops

Successful businesses thrive on feedback. It helps to identify key pain points within your business and make adjustments that can help to reduce those pain points.

Setting up a precise, accessible, and continuous feedback loop with your clients, vendors, and employees can help to reduce the risk of making mistakes in your business as well. This is because it allows you to prevent mistakes before they become large-scale problems. Note that many small businesses grow when they make adjustments within their business rather than make significant changes to their core functionality.


[Image Source: Sam Houston State University]

Strategy 6: Stay Focused To Grow in Stages

Successful small businesses grow in stages. This can be beneficial because it allows businesses to take smaller steps while growing instead of all at once. It enables businesses to identify key pain points within their business and make adjustments that can help to reduce those pain points. Let’s check out the benefit of growth in stages:


Strategy 7: Diversify to Increase Your Bottom Line

Diversifying your business can help protect against economic downturns and increase your bottom line. By incorporating a range of products and services, you can provide an array of products and services to your customers, thereby improving your revenue and profits. Additionally, diversification can help protect your business against a market crash or price war by offering a more diverse product line.

  • It further allows businesses to reduce the risk of overextending themselves when it comes to growing their business. If you’re running a business, success relies on certain key pillars—your employees, your product, your marketing, your sales team, and your overall brand. However, the one area you may overlook is the budget—your business’ bottom line.
  • The truth is that if your business is diversifying to increase the bottom line—that means you’re putting all of your profits into a single investment—then it’s time for you to up your game. 
  • Diversifying to increase the bottom line will give you access to higher interest rates on your funds and more consistent cash flow to pay employees and others. This will also help you avoid risk-based lending processes that raise interest rates.
  • Once you have consistent cash flow and low risk-based lending rates, then you can start investing in the right things—like a new inventory or payroll resources—to ensure the company can continue growing without any issues.

Strategy 8: Add Upfront Marketing Funds

Before expanding your marketing budget, you should add up the upfront costs associated with marketing your product. This allows small businesses to identify key pain points within their marketing strategy and make adjustments that can help to reduce those pain points.

  • Marketing analyses can also help determine how to expand your business in ways that are beneficial, as well as ways that are not as beneficial. 
  • You have probably heard this a million times already, but adding upfront marketing funds is a crucial growth strategy for businesses. If you don’t invest in marketing, you will not get a return on investment. What’s more, your business won’t grow.
  • The most successful businesses invest in marketing. Google, Coca-Cola, and Apple are known for their marketing efforts. We all know about their success stories. Their secret? A consistent marketing message that is well understood by the target audience.
  • Invest in innovative marketing strategies that generate brand awareness, communicate your company’s message, and get customers to do business with you in these uncertain times.

Bottom Line: Understand the Barriers to Growth

Don’t forget to understand the barriers to growth. As you begin to grow your business, you’ll likely discover that growth requires hard work and dedication. It also requires time and time spent focusing on growth opportunities. 

In addition, customers’ demands for superior service should be given precedence in 2023. Be sure to go above and beyond to accommodate your clients, and ensure your employees are thoroughly trained to deliver the highest quality service. 

Inculcating the business growth strategy is to retain outstanding personnel and increase company growth by establishing a strong business culture. Make an effort to have an open-door policy so employees can voice their concerns and connect with each other by being as transparent as possible. Also, to guarantee business survival, companies should endeavor to obtain adequate business insurance.

About Ameet Mehta

Ameet Mehta Ameet Mehta

Ameet Mehta‘s expertise lies in building revenue engines for technology-enabled companies and private equity investments. He began his journey with TechStars Chicago and has since founded and acquired several companies through FirstPrinciples Holding Company. The FirstPrinciples portfolio generates over $7M in revenue/year with most companies in the SaaS space. He...

About Ameet Mehta

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