The Complete Technical SEO Audit Checklist For SaaS: From Tech SEO Experts
Published on November 6th, 2023
9 min read
Published on November 6th, 2023
9 min read
Technical SEO is essential for the success of SaaS companies online. This guide, created with the help of Technical SEO experts, is specifically designed for conducting the audit of SaaS websites. Whether you’re an experienced SEO professional or a budding SaaS entrepreneur, this checklist offers strategies to strengthen your presence.
Technical SEO forms the foundation of SaaS visibility in a landscape encompassing crucial backend elements that impact search engine indexing and ranking. Each component affects how search engines evaluate your SaaS platform, from site speed to mobile-friendliness.
In the following sections, we will explore aspects of SEO by providing expert insights and best practices for conducting a comprehensive audit of your SaaS website. Equipped with this knowledge, you will have the tools to improve your platform’s visibility and enhance user experience, driving it towards success in the digital world.
Staying a solid foundation is crucial before diving into the nitty-gritty of a Technical SEO audit. This initial phase sets the stage for comprehensively examining your SaaS platform’s technical health.
One of the primary tools in any SEO arsenal is Google Search Console. This free service provided by Google offers invaluable insights into how your website performs in search results. Start by verifying ownership of your domain or website in GSC. This step is pivotal in accessing essential data, such as indexing status, organic search traffic, and mobile usability issues. It’s also where you’ll receive alerts about critical issues that may be affecting your site’s visibility.
And make sure you define the goals you aim to achieve through the technical SEO audit. Whether it’s improving organic traffic, increasing page load speed, or enhancing mobile-friendliness, having clear objectives will guide the entire auditing process. Additionally, establish key performance indicators (KPIs) to measure the success of your SEO efforts.
Comprehensive Technical SEO Audit Checklist
Implement structured data using Schema markup to provide additional context to search engines about the content on your site.
Ensure your site is secure by using HTTPS. This is crucial for user trust and is also a ranking factor in search engines. With HTTPS, visitors can browse your site with confidence, knowing their data is encrypted and secure. This added layer of protection not only safeguards their information but also boosts your site’s credibility in the eyes of both users and search engines.
Compress images and use the appropriate file formats to ensure they do not slow down page loading times. This not only enhances user experience but also contributes to better search engine rankings. You can use tools like TinyPNG to reduce size of your images for faster webspeed.
Identify and link orphan pages (pages without internal links) to ensure they are accessible to users and search engines. This simple step can significantly improve the discoverability and visibility of valuable content on your website.
Clear, descriptive, and logically structured URLs are vital for user-friendly navigation and effective search engine optimization. They provide immediate insights into a page’s content, making it easier for both users and search engines to understand its relevance.
Ensuring correct implementation of canonical tags on pages with similar or duplicate content is essential for effective SEO. These tags provide clear directives to search engines, indicating the primary source of information. By doing so, they consolidate ranking signals and prevent potential SEO dilution. This practice benefits both search engines and users, ensuring they are directed to the most relevant page.
Use rel=”next” and rel=”prev” tags to signal paginated content to search engines. This helps search engines understand the relationship between pages and ensures proper indexing and ranking of paginated content.
Implement Open Graph (OG) tags and Twitter cards to control how your content appears when shared on social media platforms. This customization enhances the visual appeal and information displayed, increasing the likelihood of engagement when shared on social media.
Evaluate the use of subdomains and ensure they are appropriately structured and optimized for SEO. Properly configured subdomains can provide valuable organizational benefits, but it’s crucial to ensure they align with your overall SEO strategy.
Check for any duplicate content issues with the homepage and implement proper redirects if necessary. Resolving duplicate content on the homepage ensures that search engines accurately index and rank your website’s primary entry point, preventing any potential SEO issues.
In conclusion, we’ve walked through a comprehensive checklist tailored for SaaS websites, addressing crucial aspects like URL optimization, meta tags, and pagination. These steps collectively form the backbone of a high-performing platform.
By meticulously addressing these elements in your Technical SEO audit, you’ll fortify the performance and visibility of your SaaS website. These checks contribute to a seamless user experience and enhance your platform’s appeal to both visitors and search engines alike.
Now, it’s your turn! Take charge of your website’s SEO health by using this checklist as your roadmap. And if you’d like expert guidance, we’re here to assist. Whether you’re a seasoned pro or new to the world of technical SEO, this audit is a vital step toward maximizing your SaaS website’s potential.
Shivam Kumar is an SEO Strategist with over six years of hands-on experience in the ever-evolving world of digital marketing. Throughout his career, he has consistently demonstrated his prowess in optimizing SaaS websites and delivering tangible results for multiple enterprises.
With a passion for precision and a keen eye for emerging trends, Shivam excels in crafting tailored SEO strategies that not only bolster online visibility but also drive substantial revenue growth for numerous E-commerce businesses.