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Home > SaaS Tribe > At War with Recession?

march webinar

At War with Recession?

Hey SaaS tribe!

We are back with some awesome news!
We have been nominated as finalists for the third time this year. Oh Yes!

 

Being finalists for a third time on a global level is a testimony of our values and the efforts we have made until now. These are definitely a booster for our team! Way to go FPians!Now, back to the newsletter.
Before we dive into this month’s edition, here’s a highlight of what’s to come in this piece: 

  1. What’s next for SaaS?
  2. Hope in the midst of inflation and layoffs
  3. Latest fundings and SaaS acquisitions, and more

The post-pandemic workplace shift has had a huge impact on not just hirings but also funding for SaaS companies. In fact, the average European SaaS startup raised €1 million at seed in 2020 which increased to €2.2 million in 2021. The overall SaaS market in Europe attracted $9-9.5 billion investment in 2020 which tripled to $29-30 billion in 2021.

 

And it’s not just Analytics centric SaaS but other SaaS trends (like White-label SaaS, Martech, etc) are taking a lead.

Read more

 

Finding the Silver Lining in Tech Layoffs

Even though more than 32,000 people have been laid off from the U.S. tech sector in 2022 (Crunchbase data), there is a silver lining we shouldn’t miss – a Flood of talented individuals.

 


However, candidates are being more selective about which company they will join next –  flexible work hours, generous vacation policies, and wages are some of the factors that are impacting their decision which is reasonable owing to the inflation and skyrocketing prices.

The bottom line? To get the best candidates, show them you value them financially, mentally, and emotionally, and demonstrate that you appreciate the value they bring to your company.

If you or someone you know is looking for such a company, check out our open roles at FirstPrinciples. We offer a fully remote setting, flexible work hours, and other work benefits.

Open positions at FirstPrinciples

 

Get Ready For High-Yielding SaaS Sales Processes

 

Amidst the whole recession, and inflation chaos, it seems like SaaS companies have a higher chance of being successful, especially with the workplace shift. Snapping the growth opportunities and sustaining the cutthroat competition is what’s making SaaS founders anxious.

To boost your ARPM (Average revenue per month), you have to have a solid sales process that helps your customers sign up, get familiar with your software, and get signed up as soon as possible. There’s nothing like an overnight success, you need to work hard to get those revenue figures rolling up.
Here’s a short piece that can help you with setting up the best sales process for your SaaS.

Boost Your Sales Results

 

There’s nothing like an overnight success, you need to work hard to get those revenue figures rolling up!

 

Ka-chings! Acquistions and Fundings You Need to Know About

  1. B2B SaaS startup Emitrr secures fresh funding from existing investors
  2. B2B SaaS start-up WebEngage raises $20 million in Series B funding
  3. SaaS platform Roadcast secures $ 2 Million USD funding from Jubilant FoodWorks

 

Interesting Finds Across the Internet

  1. Go-to-market strategy for SaaS
  2. How to grow a SaaS company efficiently in a recession
  3. How To Discover The Right Timing For Your Innovative Idea
  4. 8 Critical Enterprise SEO Challenges (and Solutions to Overcome Them)

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FP Growth is a subsidiary of FirstPrinciples Holding Company and your premier digital marketing partner to help scale MQLs cost-effectively by identifying the right growth channel for your SaaS Business.
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