In the midst of the Google updates bandwagon and of the ‘big breaking’ layoffs, we are back!We’ve been scooping inside the industry, brewing the monthly dozen exclusive stories aimed at illuminating and informing SaaS Tribe!Before delving deep into it, here’s an ‘Update’! It’s time to crack the nut!!
Google rolled out the new search ranking algorithm update naming it “October 2022 spam update.” SaaS marketers that have been hit by the spam update witnessing ranking being demoted or organic traffic changes, site de-indexed! If it makes you anxious, now you know where to shovel the data intelligence for the success cover drive.
Now returning to the top-pressing question, what we have encased in this month’s edition. Moving towards brighter horizons, here are the highlights:
Navigating SaaS Industry through the Upsurging Recession ‘Hurricane’
The upward trajectory of the SaaS industry has gained traction. Data has shown that SaaS revenue is expected to reach $369.4 billion by 2024, and the value is projected to grow to $700 billion by 2030. Though the data is intriguing, the entire globe is hauling over the entering a recession.
Tech companies are already witnessing the impact, with 37,463 layoffs in Q2 alone. SaaS entrepreneurs need to roll their sleeves up to make decisions that help with revenue rolling up.
The recession might slow down the growth of an “average” SaaS company, but companies can seek growth opportunities in this economic culture with the right planning.
Psychological pricing, optimize cash flow, and budget cuts are an array of measures that can help to sail through the storm.
To tweak and optimize your pricing models to leave a positive impact on their buying intent, we did the hard work to guide you through!
Adhere to marketing that highlights the value of products
Nitpicking acquisition strategy captures a significant market share.
Review your TAM and messaging
Sharing goodwill and eternal wishes, we are together in this!
‘SEOeapon’ to Trail Success for SaaS in Economic Downturn
Now avoid the extra bells and whistles, brush up on the original talk track, and fine-tune the marketing process with time-saving factors. The key is to ramp up the productivity to deal with the hurricane ahead, buckle up, and double down the static deployment.
In the economic downturn, you must focus on the longer-term and the short-term, and critical marketing objectives from the recession begin to emerge.
Investing in SaaS SEO can surge organic web traffic by 54%, an increase of 51%, and 57% of B2B marketers agree that SEO generates compared to other marketing.
If you are hovering over a query on if SEO is still a good marketing strategy in a recession? The resounding answer is yes,.and in a change in consumer behavior adapting SEO efforts, one word; it’s an opportunity for the growing organic search market to assess the recession Psychology.
Rather than focusing on the contextuality of the prediction, the uncertainty of the recession cycle, for the survival invested in strategic areas like SEO brings a higher chance of sustaining among the ‘dark cloud.’<
Glaring on the ‘Chi’ Amid Hiring Freezes and Layoffs
Meta, the parent company of Facebook, WhatsApp, and Instagram, in the third quarter witnessed fall in profits of $4.4 billion, and the stock price took a significant hit, falling 25% in a single day. The tech giant’s planned layoff will impact many.
Also with other tech giants lay off 7,500 of the global workforce; the ‘silver lining’ is that technology startups are scooping up for the hiring sprees.
The bright side, the market is now flooded with talent abundance – a hopeful angle for recruiters looking for potential great talent to win loyalty for long-term employment.
Amid all the chaos in the dreaded world and the tightest labor market, we are cracking and initiating the hiring hit. We are a fully remote setting organization that believes in a flat hierarchy, fair wage policy, and flexible world hours among the work benefits.
We have PTOs aimed at helping you take care of yourself mentally and emotionally. Check out our open roles at FirstPrinciples.