Get the Drop on the Latest growth Hacks and Trends!
Join our community of growth experts and enthusiasts! Get the latest neat-grit in SaaS growth trends, Insider knowledge, and much more direct to your inbox!
Home > SaaS Tribe > October Blues in the SaaS World and Much more!
October Blues in the SaaS World and Much more!
Hey SaaS tribe!
With fall round the corner, we are back with swirling news for SaaS Enthusiasts.
Yet another Update!
Google has announced another broad core update, and SaaS marketers are gearing up for recharging the discoverability assortment amid a continual state of evolution.
The SaaS sector is expected to be worth $623 billion by 2023. Competition is fierce, and during the breeze of all the Google updates to sustaining strokes with brownie points, a well-streamlined team is a north star. The perplexity of the eternal questions of business growth now relies on the contextuality of:
What is your iterative process & the managing the variables in resource management to be on top always?
How are you implementing and solidifying changes in the growth strategy?
What’s the shared hat of responsibilities in a team to keep up with changes in consumer behavior?
How efficiently focused is your revenue optimization to balance budgets and outcomes without compromising any factor?
We have assessed all the resource allocation hypotheses of the SaaS businesses that helped to seize the game with hyper-growth. The insight-driven assessments have helped to brew traits of cohesive components that have contributed to their success, zooming in on scalability and harnessing acquisition and retention processes.
Whether it’s an external or internal team to boost your search engine ranking: Here’s your checklist for resource stack:
SEO Team Lead, a.k.a SEO Manager
Outreach / Link Building Specialist
Content writer or copywriter
Technical Dev Team Member
Data or SEO Analyst
Now, shedding light on the growth team to derive success for SaaS is critical strategy scaping, with the SaaS growth potential to expand up to 21.7% in 2022. The SaaS business model became “The Chosen One’ & the industry is forecasted to see a worldwide rise of 17% in 2022. The cloud application services rose from $101,480 Million in 2020 to $138,261 Million in 2022, as stated in a report by Gartner.
Weaving all data-point together, 2022 and the upcoming years are going to be the year of SaaS trends. To grab the new opportunities and revenue-building with the latest SaaS trends, you should keep surveil on MRR as a predicament, and gain valuable insights into:
Critical areas for growth
Estimate of RoY
Draft the blueprint of the business strategies
Calculate growth rates and Customer Lifetime Value (LTV)
Evaluate trends in the Average Selling Price (ASP)
Fuel on what’s working for your business and get more out of it
‘Septer’ to Stay Discoverable amidst the Evolving Industry Sphere & Changing Algorithm SpreeTo tap the target audience for a thriving MQL process, let’s choose a platform that is your companion in need. The ‘treasure trove’ is Google Ads, the podium with a CTR of 2%.
Google ads’ average conversion rate is 4.40% & on the display network, the estimated conversion rate is around 0.57%. To utilize Google Ads for PPC campaigns, at best, you need to:
Remarket your ad campaigns (To filter out unprofitable search brackets)
Structure Accounts based on SKAG (single keyword ad groups strategy)
Focus on target-based tactics (such as ROAS and CPA)
Automating high-performing ads (to bring more conversion)
Utilize Ad Quality Score (For Ad Relevance)
Targeted seasonal advertising (for better ROI)
Talking about audience engagement, it has now inclined toward virtual reality. The AI tech advancement has bloomed into a new zone, from digital to virtual 3D space. Metaverse is running to gain the throne of another way to keep the target market under the radar in a comfortable environment, not restricted by geographical limitations. Venturing metaverse, the benefit derived is that:
A creative, cost-effective way to build brand recognition
Build customer relationships,
It can be used for customer support and maintenance activities.
Allows businesses to respond to customer concerns & questions more efficiently in a real-life setting.
Ka-chings! Acquisitions and Funding You Need to Know About
Adobe has announced joining hands to acquire design software firm Figma in a deal worth about $20 billion in cash & stock.
SandboxAQ, the Enterprise SaaS company AI and quantum tech (AQ), has confirmed its acquisition of Cryptosense, a cybersecurity and encryption analysis software company.
RIL signed agreements to acquire a 79.4% stake in cloud-based analytics and cleantech platform SenseHawk for $32 Million.
The Dropp group, a leading Web3 company, declared the acquisition of Phly. Inc, a leading social metaverse platform, for $25 Million.
SaaS solutions provider Alphin, Digital asset management raises $6M mn in Venture – Series, Scale Capital as the lead investor.
Zeda.io, the SaaS solution for Product Management, raised $1.6M in seed funding, an investment led by Radiant SFO, and the total funding raised is $3.4M.