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Home > SaaS Tribe > Twitter is all set to be Musk-i-fied
Twitter is all set to be Musk-i-fied
Heya SaaS tribe!
How do you attract qualified leads with high intent?
Most B2B companies spend hours creating gated content and distributing it across different channels. Sometimes they rely purely on organic means to generate leads and sometimes they leverage paid social media to get the content in front of more people.
While these are great distribution methods, they can produce little or no ROI, mostly because the audience isn’t qualified enough. Just because they downloaded your content strategy ebook doesn’t make them a qualified lead.
You need prospects who are genuinely interested in the services or products that you have to offer and you need to increase your chances of finding them. Targeted Google ads can be a great jumpstart and get you just the right people.
When you have an apt execution strategy, advertising on Google can be a highly effective means of attracting customers and driving your business goals.
Check out this article for some awesome tips to get started.
Hop on For Another Webinar!
It’s time for another tech webinar.
On 19th May, Maulik Patel, our host for the evening, will first talk about GraphQL, quickly compare it with REST (a popular API) and walk you through scenarios when you should choose GraphQL.
This webinar is for anyone looking to adopt GraphQL incrementally in their organization as well as for people to better understand its impact on the industry in 2022.
Timing is important
Just like for anything in life, timing is crucial for scaling a business. Scale your not-so-ready startup and you might end up creating organizational problems. We had a conversation with Udit Goenka about how he overcame scaling challenges and what strategies helped him surpass $10Mn ARR Milestone.
You can watch the 40-min conversation here or if you have a time crunch:
Ka-chings! Acquistions and Fundings You Need to Know About
Elon Musk buys twitter for a whopping $44 billon
The real-life Tony Stark a.k.a Iron Man added Twitter to his hard-to-compete portfolio (that includes Tesla, SpaceX, Neuralink, and more) – free speech being his major goal and of course, like most of us, he hates spambots.
Since Twitter has been a go-to platform for ads, B2B marketers are unclear about how this acquisition will affect them – their biggest concern being a restriction on ads or their removal altogether. It might turn out to be a great deal for him but B2B companies are keeping their fingers crossed as time will tell whether or not this acquisition is a win for them.
Other Fundings of the Month:
SaaS firm Toplyne raises $15mn Series A led by Tiger Global, Sequoia