SaaS Marketing

7 Voice Search Optimization Tips To Skyrocket Your Conversion Rate ( Part 1)

Pushkar Sinha
Mar 24, 2023
9 mins read
7 Voice Search Optimization Tips To Skyrocket Your Conversion Rate ( Part 1)

 

Technology is advancing at an exponential pace; it’s no surprise that with the rise of voice-activated assistants such as Siri and Alexa, voice search has become increasingly popular. Studies show that 71 percent of consumers prefer to use voice searches to conduct a query, and 65% of consumers ages 25-49 years daily talk to their voice-enabled devices. 20% of mobile queries are now voice searches.

[Source]

 

With such a significant shift in the way people search for information, it’s crucial for businesses to adapt their SEO strategies to accommodate this change.

 

 

However, optimizing for voice search can be a challenge for many businesses. Voice search queries are often longer, more conversational, and use natural language, which requires a different approach to optimize for these queries.

 

 

So how exactly do you optimize for voice search? In this blog, we’ve curated 7 voice search optimization tips that will help skyrocket your conversion rate. We’ve covered everything from optimizing for featured snippets to creating conversational content that resonates with your audience.

 

 

Let’s dive in and discover how to address this pain point and improve your website’s performance in voice search.

 

Understanding Voice Search

 

Voice search is the technology that enables users to perform search queries through spoken commands rather than typing them into a search engine. It has rapidly grown in popularity in recent years.

 

 

Voice search uses artificial intelligence to search the internet through speech. It transforms voice signals into text using an automatic speech recognition system (ASR). Here the users interact with a search engine using voice rather than searching by text.

 

 

For example, someone might use voice search to ask, “What’s the weather like in the USA today?” or “Where can I find the nearest Italian restaurant?”.

 

 

The voice search technology then translates the spoken words into text and reads the results from the data in the featured snippets pulled out from the articles. It enables users to quickly and easily find information without typing out their queries.

 

 

When using voice search, users must speak clearly so that their device can accurately interpret the query. Voice search emphasizes providing results faster than traditional search, and optimizing content for voice search means answering specific and frequently searched-for questions with a closely structured format. We have discussed in detail about voice search optimization in the preceding paragraphs.

 

  [Image Source: Firstsiteguide]

What is the Importance of Voice Search?

 

Voice search is becoming increasingly popular as people use voice-enabled devices such as Google Assistant and Alexa. Voice search offers several advantages, including increased speed and convenience, barrier-free shopping, and improved user experience. It also makes it easier for users to find quick answers and buy products instantly.  Additionally, voice search  can be used to quickly search through items, take notes, write emails, and perform other functions.

 

 

Voice search usage statistics showcase that 40.2% of the US population uses voice search features [Source], 41% of adults use voice search minimum once per day

[Source], and 72% of people who own a voice-activated device use it daily. [Source]

 

With the growing trend it’s crucial  for businesses today to incorporate voice into their digital marketing strategies to create a unique and personalized customer experience. Businesses can leverage voice search to deliver personalized messages, optimized customer experience and to deliver tailored experiences for each individual user to  increase traffic to their landing pages by quickly and accurately answering users’ queries.

 

    [Image Source: fifteendesign]

What is Voice Search Optimization?

 

Voice search optimization is the approach of optimizing the site to boost its visibility and ranking in voice search results. It involves utilizing specific techniques to ascertain that your website is optimized for voice search and it provides users with the most relevant as well as useful information. The optimization includes the website’s content, structure, and technical aspects.

 

 

Among the key differences between traditional SEO and voice search optimization is the use of long-tail keywords. Long-tail keywords are more conversational and mimic the way people naturally speak. Voice search queries are often longer, more conversational, and use natural language, which requires a different approach to optimize for these queries.

 

  • Another important aspect of VSO is the use of featured snippets. These are short summaries of your website content displayed at the topmost of the search results page. Optimizing your content to appear in featured snippets can increase your visibility and attract more organic traffic to your website. In addition, it’s crucial to ensure that your website is mobile-friendly and loads quickly.
  • Furthermore, VSO requires optimizing the technical aspects of your website, including schema markup and structured data. These elements help search engines better understand your website’s content and present it to the user in the most useful and relevant way. 
  • VSO also involves creating high-quality, conversational content that provides value to the user. This content should be informative and answer the user’s question in a natural and engaging way.

 

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How is Voice Search Changing the Nature of Search?

 

The rise of voice search technology is among the most significant changes in recent years, and it is profoundly impacting the nature of search. With the increasing prevalence of voice-enabled devices such as smart speakers and smartphones, people are using their voices to search for information more frequently.

 

 

In fact, as per a survey conducted by PwC, 71% of people prefer to use voice assistants to search for information instead of typing on a screen [Source]. As such, businesses are now prioritizing voice search optimization for search engine rankings to remain competitive in the new landscape.

 

 

The rapid adoption of voice-enabled devices such as Amazon Alexa, Google Home, and Apple Siri is driving the evolution of search nature. People are now using voice search more frequently than ever before, and this trend is expected to continue to rise. According to data, 20% of all mobile searches are now conducted using voice search

[Source].

Shift Towards Conversational Search

 

One of the major changes brought about by voice search is the shift towards more conversational search queries. Rather than typing in short, keyword-based queries, people are now asking more complex, natural language questions. It has led to an increase in the use of long-tail keywords, which can better capture how people speak naturally.

 

Authoritative Answer 

 

Voice search is also changing the way search results are presented. Instead of providing a long list of results, voice assistants typically provide a single answer to a user’s question. Businesses must now focus on optimizing their content to be the most relevant and authoritative answer to specific questions.

 

Growing Importance of Local Search

 

Another key change in search nature is the growing importance of local search. As more people use voice search on mobile devices while on the go, businesses that optimize their website for local search are more likely to appear in search results. In fact, 46% of all voice searches are looking for local business information.

 

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Reasons to Care About Voice Search Optimization?

 

With more and more people using voice-enabled devices, including smartphones, smart speakers, and virtual assistants, optimizing for voice search is essential for staying relevant in the digital landscape. Let’s explore a few of the key benefits of voice search optimization:

 

  • Improved user experience: Voice search allows users to find information quickly and easily without having to type out long search queries. By optimizing for voice search, businesses can improve the user experience and provide their audience with more convenient and personalized results.
  • Enhanced website traffic: Optimizing for voice search can lead to an increase in website traffic. According to research, 58% of consumers have used voice search to find local business information in the last year, and 46% of voice search users look for a local business daily. 
  • Boosted Brand Visibility: As voice search continues to grow, businesses that optimize their content for voice search have the opportunity to increase their brand visibility. Businesses can establish themselves as an authoritative voice in their industry by appearing as the answer to a user’s voice search query.
  • Customer engagement: Voice search allows businesses to engage with their audience in new and innovative ways. By creating content that answers specific voice search queries, businesses can provide their audience with helpful and informative information, building trust and loyalty.

 

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Also, by optimizing for voice search, businesses can improve their search engine rankings, leading to greater visibility and exposure. In fact, Google’s algorithm now places a higher emphasis on natural language and conversational search queries, making voice search optimization more important than ever.

 

[Suggested Read: 11 Expert Tips on Google Ads Optimization: Better Score For Better ROI]

 

Final Thought 

 

With the increasing popularity and adoption of voice assistants and smart speakers, businesses must optimize their content and website for voice search to stay relevant and competitive in the market. As voice search technology continues to evolve and shape the nature of the search, businesses need to prioritize voice search optimization to remain visible and accessible to their target audience.

 

 

In the next blog (Part- 2), we’ll outline tips that can help businesses improve the probability of appearing in voice search results and boost conversion rates. Stay tuned!

 

 

Want to initiate Voice Search Optimization and seeking expert insights? Take advantage of FirstPricniples growth consultation services, grab your chance and contact us today!

 

 

About Pushkar Sinha

Pushkar Sinha SaaS SEO expert Pushkar Sinha

Pushkar Sinha is the Head of Digital Marketing at FirstPrinciples Growth Advisory. With 15+ years of expertise, he specializes in SEOfor European, American, and Indian markets, both in agency and in-house roles. His holistic skill set encompasses Google Ads, Affiliate Marketing, SEO, SEM, PPC, E-Commerce, and Project Management. Pushkar is...

About Pushkar Sinha

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