Should Your SaaS Company Invest in Local SEO? Part-1

Published on November 6th, 2023

9 min read

What is Local SEO and How It Can Help Your SaaS Business Stand Out

“Local SEO isn’t an option. It’s a must-have marketing strategy if you want your business to succeed.” These words couldn’t be more true in today’s digital world. As a business owner, you’re likely already familiar with the importance of SEO, but have you considered the power of local SEO?

Local SEO is all about optimizing your online presence to attract local customers. In fact, a whopping 46% of all Google searches are looking for local information, and 97% of people search online to find a local business. [Source]

By not leveraging local SEO, you could be missing out on a huge chunk of potential customers. In this blog post, we’ll explore what local SEO is, why it’s crucial for your business, and how you can use it to stand out in a crowded online marketplace.

So, let’s get started:

How Local SEO Functions?

Local SEO can be a game-changer for businesses looking to attract more customers in their local market. But how exactly does it work? In this section, we’ll dive into the technical details of how local SEO functions, and provide you with some actionable steps to help you get started.

At its core, local SEO is all about optimizing your online presence to be more visible to potential customers searching for businesses like yours in your local area. This involves a number of different strategies, including optimizing your website for local keywords, creating local business listings, and building high-quality backlinks from other local websites.

One of the key components of local SEO is optimizing your Google My Business (GMB) profile. This free tool provided by Google allows you to create a business listing that appears in Google Maps and search results.

Optimizing your GMB profile with accurate and up-to-date information about your business can increase your chances of appearing in the local “3-pack” – the top three listings appearing in Google Maps results.

Another important factor in local SEO is building high-quality backlinks from other local websites. This can help to signal to Google that your business is an authority in your local area, and can improve your rankings in local search results. For example, if you run a restaurant in Los Angeles, getting a backlink from a popular local food blog could help to boost your local SEO efforts.

But local SEO is about more than just optimizing your website and building backlinks – it’s also about engaging with your local community and providing value to your customers. This can include hosting local events, sponsoring local charities, and creating content relevant to your local audience.

So, how effective is local SEO? According to a recent study by Google, 46% of all Google searches are local, meaning that people are actively looking for businesses like yours in their local area. And with the rise of mobile devices, this trend is only set to continue. By investing in local SEO, you can tap into this huge potential market and attract more customers in your local area.

Maximize your online presence with advanced SaaS keyword research


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Who can Benefit From the Service?

Local SEO services can benefit a wide range of businesses, from small mom-and-pop shops to large corporations with multiple locations. Any business that serves customers in a specific geographic area can benefit from local SEO.

The process of setting up a successful local SEO campaign involves several steps. The first step is to set up a business profile on Google My Business, as this is the foundation of your local SEO efforts. This involves creating a business listing that includes all of your relevant information, such as your address, phone number, and hours of operation.

The next step is to get citations from other local websites. Citations are mentions of your business name, address, and phone number (NAP) on other websites. These citations help to build your business’s authority in your local area and can improve your rankings in local search results. Some popular websites for local citations include Yelp, Yellowpages, and Facebook.

Another important factor in local SEO is customer reviews. Google and other search engines use customer reviews as a way to determine the quality and relevance of your business. Encouraging your customers to leave reviews on your Google My Business listing or other local review sites can help to improve your rankings and attract more customers to your business.

But local SEO is about more than just setting up a business profile, getting citations, and customer reviews. It’s also about creating high-quality content that’s relevant to your local audience, building high-quality backlinks from other local websites, and engaging with your local community.

For example, if you run a plumbing company in Los Angeles, creating content that’s relevant to the local audience, such as blog posts about common plumbing issues in the area, can help to improve your rankings in local search results. Building backlinks from other local websites, such as home improvement blogs or local news sites, can also help to improve your local SEO efforts.

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SEO Vs Local SEO

SEO and local SEO are two important strategies for improving online visibility and driving traffic to your website. While both strategies are aimed at improving search engine rankings, they differ in their focus and approach.

SEO, or search engine optimization, is focused on improving the overall visibility of a website or online presence in search engine results pages (SERPs). This involves optimizing a website’s content, structure, and technical aspects to rank higher in search engine results for relevant keywords. SEO is more focused on reaching a wider audience and improving the overall online visibility of a business.

On the other hand, local SEO is focused on improving a business’s visibility in local search results. This involves optimizing a business’s online presence, including its website and local listings, to rank higher in search results for location-based keywords. Local SEO is more focused on reaching a specific local audience and driving local traffic to a business’s website or physical location.

Some key elements of SEO include keyword research, on-page optimization, technical SEO, and link building. Keyword research involves identifying the most relevant and profitable keywords for a business to target in its SEO efforts.

On-page optimization involves optimizing website content, structure, and HTML elements to improve relevance and search engine rankings. Technical SEO involves optimizing website performance, security, and other technical aspects to improve search engine crawling and indexing. Link building involves acquiring high-quality backlinks from other websites to improve search engine authority and rankings.

On other hand, the key elements of local SEO include setting up and optimizing a Google My Business listing, getting citations from local directories, and encouraging customer reviews. Setting up and optimizing a Google My Business listing involves creating a business profile that includes relevant information such as address, phone number, and hours of operation.
Getting citations from local directories involves getting mentioned on other local websites to build authority and improve rankings. Encouraging customer reviews can also help to improve local rankings and attract more customers.

Here is a comparison chart between SEO and local SEO:

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Final Thought

So there you have it – the ins and outs of local SEO and how it can help your business stand out in the digital world. However, Local SEO isn’t a one-time fix but an ongoing effort to stay relevant and visible in your local market. So, keep your business information up to date, optimize for local keywords, and engage with your customers online.

With these tactics, you’ll be on your way to dominating your local search rankings and standing out from the competition.

Ready to take your local SEO to the next level? Book a call with the experts at FP! Our team of SEO professionals can help you optimize your online presence for local search and attract more customers to your business. Grab the opportunity to stand out in your local market. Click here to schedule your call today!

Rajashree Goswami

I tweak my imaginations and thoughts to create creative & narrative content. At FPGrowth, as Content Writer Lead, I underpin solutions into words, and put the assessments into threaded paragraphs to solve the readers' pain points. When not on my table, you can find me roaming around nature with the shutter on or having an insightful conversation over a cup of Latte!!
LinkedIn: @Rajashree

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