Should Your SaaS Company Invest in Local SEO?- Part 2

Shivam Kumar
Apr 20, 2023
12 mins read
Should Your SaaS Company Invest in Local SEO?- Part 2

Are you a global SaaS company struggling to gain visibility in your local market? Do you feel like you’re constantly getting overshadowed by larger competitors, no matter how much effort you put into your online marketing efforts? If so, you’re not alone. Many SaaS companies face this same challenge, and it can be frustrating to feel like you’re not making any progress.

But here’s the thing: if you’re not investing in local SEO, you’re missing out on a huge opportunity to boost your visibility and attract more customers in your area. Local SEO is a powerful tool that can help you get found by potential customers who are searching for businesses like yours in your local market.

In this blog post, we’ll dive into the world of local SEO for SaaS companies. We’ll explain what it is, why it’s important, and how it can benefit your marketing efforts. We’ll also discuss the various local SEO services available for SaaS companies and how to choose the right ones for your business.

But we won’t stop there. We understand that simply knowing about local SEO isn’t enough – you need actionable steps that you can take to start improving your local visibility right away. That’s why we’ve curated a list of highly effective local SEO strategies that you can start implementing today to get ahead of your competition and attract more customers in your local market.

So if you’re tired of feeling invisible in your local market and are ready to take your SaaS marketing to the next level, keep reading. We’ve got you covered.

What are the Benefits of Local SEO for Your SaaS Company?

As a SaaS company, it’s crucial to have a strong online presence to attract and retain customers. While traditional SEO can certainly help, local SEO offers unique benefits specifically tailored to businesses targeting a local audience.

Local SEO helps your business show up in search results when people search for your services in your local area. By optimizing your website and online listings for local search queries, you can improve your visibility and attract more relevant traffic to your site.

Besides, Local SEO targets customers who are actively searching for services in their area, meaning the traffic you attract is highly relevant and more likely to convert into paying

By optimizing your online presence for local search, you can increase brand awareness and build trust with potential customers. This can help you establish a stronger local presence and become the go-to choice for customers in your area.

Furthermore, local SEO involves actively managing your online reviews and reputation. By responding to customer reviews and engaging with your audience, you can improve your local reputation and build trust with potential customers.

Drive more traffic by optimizing your website with targeted SaaS keyword research


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Local SEO Brings More Link-building Opportunities

Citations are a key element of local SEO and can play a significant role in improving your SaaS business’s online visibility and link-building efforts.

In simple terms, a citation is any mention of your business name, address, and phone number (NAP) on another website, even if there is no link back to your site. Citations can occur on business directories, review sites, social media platforms, and other online listings.

Citations are essential for local SEO because they help search engines verify the legitimacy and relevance of your business. The more citations you have from high-quality, authoritative websites, the more likely you are to rank well in local search results.

But citations also offer another significant benefit for your SaaS business: link-building opportunities. When your business is mentioned in a citation, there is often an opportunity to include a link back to your website. These links, known as “structured citations,” can be incredibly valuable for improving your website’s search engine rankings and driving more traffic to your site.

Here’s an example: Let’s say you’re a SaaS business that offers project management software in New York City. You create a listing on a local business directory, and the directory includes your business name, address, phone number, and a link back to your website. This structured citation not only helps improve your local search rankings but also provides a valuable link back to your site, which can drive more traffic and improve your search engine rankings.

To maximize the benefits of citations for your SaaS business, it’s essential to ensure that your NAP information is consistent and accurate across all online listings. This can help prevent confusion among search engines and customers and improve your overall online visibility.

Enhance Website’s Search Engine Rankings

As a SaaS company, you likely understand the importance of having a strong online presence. One crucial component of this is your website’s search engine rankings, as higher rankings mean more visibility and traffic to your site. Local SEO can play a significant role in improving your local site ranking, as it helps search engines better understand the relevance and location of your business.

When you optimize your website for local search, you make it easier for search engines to connect your business with the local search queries of potential customers. By doing so, you can increase your chances of appearing at the top of local search results, which is especially important for SaaS companies with a physical location or those targeting a specific geographic area.

One way local SEO can help improve your local site ranking is by optimizing your website’s on-page and off-page elements, such as your title tags, meta descriptions, and backlinks. These elements provide signals to search engines about your website’s relevance and authority, which can impact your rankings.

Another essential aspect of local SEO is optimizing your business’s Google My Business (GMB) profile. By ensuring that your GMB profile is complete and accurate, you can increase the chances of your business appearing in the coveted “local pack” of search results, which features the top three local businesses related to a particular search query.

By implementing a strong local SEO strategy, you can improve your website’s search engine rankings, increase your online visibility, and drive more traffic to your site. This can ultimately lead to more conversions and revenue for your SaaS business.

Step-by-step Guide to drive traffic and conversions with robust keyword strategy


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Local SEO Enhances Your Professional Appearance

In today’s digital age, having a professional online presence is crucial for the success of any business. Local SEO plays a significant role in enhancing the professional appearance of your SaaS company online.

When your local SEO is optimized, your business will have a higher chance of appearing in search results when potential customers search for services or products related to your niche. This not only helps you reach more customers but also gives your business a more credible and trustworthy look in the eyes of potential customers.

Local SEO also makes it easier for potential customers to find your business information, such as your address, phone number, and website, quickly and easily. This information is usually displayed prominently in search results, making it more likely for potential customers to contact you or visit your website.

Having a professional online appearance also goes beyond just search engine results. Local SEO also ensures that your business is accurately represented on online directories, such as Google My Business, Yelp, and Bing Places. These directories allow you to showcase your business information, photos, and customer reviews, which can greatly enhance your online reputation and attract more customers.

Build Trust with Potential Clients

A well-crafted Google My Business profile is one of the key components of local SEO that can help build trust with potential customers. When a user searches for a product or service on Google, the search engine displays a list of relevant local businesses along with their Google My Business profiles.

One of the critical elements of local SEO is setting up a Google My Business (GMB) profile.
Having a GMB profile for your SaaS business provides essential information for potential clients, such as your company’s location, hours of operation, contact information, and customer reviews. When your business appears in local search results, having a complete and up-to-date GMB profile can give potential clients a sense of professionalism and legitimacy.

Moreover, customer reviews on your GMB profile can help build trust among potential clients. According to a study, 84% of people trust online reviews as much as a personal recommendation. Positive reviews can help build your company’s reputation and establish your business as a trustworthy and reliable source.

Furthermore, having a GMB profile with positive reviews can help your business appear in the local pack, which is the section of the search results that displays a map and the top three local businesses related to the search query. Ranking high in the local pack can significantly increase your SaaS company’s visibility and credibility among potential clients.

Local SEO is Cost-Effective

Local SEO is an affordable and easy way to market your SaaS business. Unlike traditional SEO, which requires significant resources and time investment, local SEO can be implemented with minimal effort and budget.

With local SEO, you don’t need to have in-depth knowledge or expertise in search engine optimization. Basic knowledge of the platform and the market you’re targeting is enough to get started. Many local SEO strategies, such as setting up a Google My Business profile or getting listed in online directories, can be done for free or at a low cost.

Moreover, local SEO provides a higher return on investment compared to other marketing channels. It allows you to target a specific audience in a particular location, increasing the chances of reaching your target audience.

8 essential metrics every SaaS company should be measuring to be on top in the league


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Should SaaS companies invest in local SEO or not?

SaaS companies are always looking for ways to increase their online visibility and attract more customers. One effective way to achieve this is through local SEO. But the question remains: should SaaS companies invest in local SEO or not?

The answer is a resounding yes. Local SEO can significantly benefit SaaS companies in several ways. According to Google, almost half of all searches are local, and 88% of people who conduct a local search on their smartphone visit or call a business within 24 hours.

Local SEO can help SaaS companies reach a highly targeted audience that is more likely to convert into paying customers. For example, a person searching for “SaaS companies in San Francisco” is likely looking for a solution within that geographic area, and if your SaaS company appears at the top of the search results, you have a better chance of converting that user into a customer.

Local SEO also can help SaaS companies stand out in a crowded marketplace. By optimizing their website for local search queries, SaaS companies can differentiate themselves from their competitors and establish themselves as a leading provider of software solutions in their area.

Furthermore, it can improve a SaaS company’s online reputation by encouraging more positive reviews and ratings on platforms like Google My Business and Yelp. Positive reviews can not only improve a company’s visibility in local search results but also build trust and credibility with potential customers.

Additionally, it can provide measurable results and a high return on investment (ROI) for SaaS companies. According to a study by Moz, local SEO has the highest ROI of any online marketing strategy, with an average ROI of 1,300%.

Now let’s scroll through the assessment table that we’ve prepared to give you a crisp understanding in this context:


Investing in local SEO is not only a smart move for SaaS companies looking to grow their customer base, but it can also lead to significant long-term benefits such as increased brand recognition and customer loyalty. By optimizing their online presence for local search queries, SaaS companies can gain a competitive edge and establish themselves as leaders in their local market.

However, with the constantly evolving world of SEO, it can be challenging for SaaS companies to keep up with the latest trends and techniques. That’s where FirstPrinciples Growth Advisory can help.

Our team of experienced SEO experts can provide a customized local SEO strategy tailored to your SaaS company’s specific goals and needs. We can help you identify and target the right keywords, optimize your website and online presence for local audiences, and track your progress to ensure maximum ROI. Are you ready? Book a call with our experts!Take your local SEO to the next level and achieve your growth objectives.

About Shivam Kumar

Shivam Kumar Shivam Kumar

Shivam Kumar, the Senior SEO Analyst at FirstPrinciples Growth Advisory, brings 6+ years of expertise in SEO and Digital Marketing. With a solid foundation in Internet Marketing, Website Optimization, SEO, SEM, and Social Media Marketing, Shivam is known for his commitment and versatile skill set, including proficiency in Video Editing. ...

About Shivam Kumar

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